Free to join

Cellar Rewards.

a point a dollar

Every bottle earns a point per dollar, however you buy it: one bottle, a case you built, a Case Club drop. Points come off your next order at 5c each, a flat 5% back, or go on the goods below.

Join free →

Three ways to bank points.

Every bottle

1 point per $1 spent on this cellar: every label, every drop.

One rate, always

No tiers, no multipliers, no small print. A dollar is a point whoever you are.

Refer a friend

400 points when they place their first case. That is $20 off your next one. Your code starts working after your own first order.

The goods, beyond the bottle.

Four things and a night away. Buy them outright, or redeem them with points from your account at 20 points to the dollar, whichever suits. Nothing here is paid out in wine.

ApparelIn the cellar

The Cap

Six-panel, gold-thread embroidery, made in NZ. The hat the cellar crew wears, in whichever label is yours.

Misty Cove · Mount Fishtail

$30·or 600 pts

On the wallCash soon

The Print

Marlborough as our own David James shoots it, from the first green of spring rows to the winery tanks at night. A2 on 140gsm paper, ready to frame.

Autumn Evenings · Waihopai Valley · Winery by Night · + four more

$60·or 1,200 pts

Money offPoints only

The Discount Card

Its face value off an order: yours, or somebody else’s if you are giving it. A code, not a balance: it comes off the bill at checkout, on top of any other discount. $20 works on orders over $200, $30 over $300, $50 over $400.

$20 · $30 · $50

From 400 pts·worth $20–$50

Cellar doorPoints only

A Night at the Cellar Door

A night for two at the homestead, and a tasting with whoever is about. The house keeps a busy diary, so name a few dates and we will find you a night when it is all yours.

5,000 pts·worth $250

Rewards and Club stack.

Rewards is the points layer: free, and earning from your first bottle. The Case Club is the subscription layer: a case on a cadence, member pricing, freight included. A Club case earns points like any other order.

Join the Case Club →Join free →

Quick answers.

How do I sign up?

Create an account and you’re in. Cellar Rewards starts the moment you click join.

Do points expire?

No: points stay on your account as long as you make at least one purchase a year.

How do I redeem?

The easy way is in your cart: one screen before checkout, choose how much of your balance to put toward the order and it comes straight off the total, from $5 up to a tenth of the order. You can still take a code instead, single-use, locked to you, good for 90 days: the Discount Card comes as $20, $30 or $50 with minimums of $200, $300 and $400, and the goods and the night come off entirely at checkout. Everything stacks with any other discount, the case discount included, and nothing spends on the Case Club or Last Call, which are already case priced.

Do Case Club members earn faster?

No: everyone earns at the same rate, a point per dollar. What Case Club gives you is member pricing and freight included on every case, so you get there on volume rather than a better exchange rate.

What if I redeem something and it’s out of stock?

You won’t get charged points until we’ve confirmed availability. If anything’s out, we’ll offer a swap or refund points instantly.